HOW TO
[NOT]
DESIGN A
TYPEFACE
Creating conditions/systems tosee/generate/have fun with type design.
"How to Not Design a Typeface" helps establish simple, intuitive constraints to guide creative exploration—without getting stuck on technicalities like x-heights and baselines. Instead, the focus is on how emergent forms can arise through playful experimentation. Whether you're a designer looking to challenge creative systems or just want to have fun pushing typographic boundaries, this space is for you.
*You can now download TAPEFACE*
STEP 1:
GRID GENERATOR
A grid is ever changing; open, generous, inviting, organic and flexible to accommodate everyone rooted in community, politics, love and joy. It adapts & evolves through collective and conscious creativity, shaping connections that grow stronger over time, weaving together past, present, and future into a shared vision.
Grids are not monolithic. They help tell human stories in endless ways. The grid structure acts as a playground for a concious creation of a typeface.
STEP 2:
THE FACE
A new way to think about letter design, is giving users the freedom to continuously generate new forms. This step transforms helps transform each letter into something unique, anchored, and adaptable, shaped by the individuals engaging with the layout/grid and environment.
Letters are not just symbols; they are tools of rhythm and structure. They interact dynamically with space, responding to constraints and possibilities, creating harmony.
WORKSHOPS
The workshops are built on the idea of learning by doing and getting past the creative block. If you shape experiences, collaborate with others, or contribute to culture in any way, you are designing type. Type design is not just knowledge or rules—it’s action, experimentation and practice.