HOW TO
[NOT]
DESIGN A
TYPEFACE
Creating conditions/systems tosee/generate/have fun with type design.
"How to Not Design a Typeface" helps establish simple, intuitive constraints to guide creative exploration—without getting stuck on technicalities like x-heights and baselines. Instead, the focus is on how emergent forms can arise through playful experimentation. Whether you're a designer looking to challenge creative systems or just want to have fun pushing typographic boundaries, this space is for you.
STEP 2:
THE FACE
A new way to think about letter design, is giving users the freedom to continuously generate new forms. This step transforms helps transform each letter into something unique, anchored, and adaptable, shaped by the individuals engaging with the layout/grid and environment.
Letters are not just symbols; they are tools of rhythm and structure. They interact dynamically with space, responding to constraints and possibilities, creating harmony.